“Exciting interview from The National Watermelon – Executive Director for August 3rd Watermelon Day!”
Maglio’s ReadyRipe™ is a reusable and resealable watermelon pouch that naturally keeps watermelon fresh and sweeter for an extended period of time. This innovative solution gives sliced watermelons longer shelf life, naturally enhanced quality, and convenience for today’s busy customers.
Sam Maglio. president and CEO of Maglio Companies launched this gusseted pouch concept for fresh quartered watermelon in 2015 and retailers are getting on board. “The development of the patented pouch took several years and significant field-testing to perfect it. ” Said Maglio. “We wanted to get the technology just right.”
The specially formulated technology of the pouch regulates oxygen, carbon dioxide, and water vapor transmission rates. The natural respiration of the melon creates and enhances the atmospheric environment, resulting in the quartered watermelon staying fresh for a longer period.
LAKELAND, FL -As a veteran in the produce industry and now an industry influencer (Executive Director George Szezepanski) speaks to Richard Butera (Maglio’s Director of Business Development) on watermelon merchandising, extended shelf life, along with food safety and retailers/consumer demands.
It’s hard not to notice Maglio’s proprietary readyripe watermelon pouch – as it continues to thrive at retail! Winning awards like Best New Packaging,” and growing more traction than ever, says – Richard Butera chats with The National Watermelons Association Executive Director – George Szezepanski, on the benefits on the readyripe ¼ sliced watermelon pouch.
“Maglio’s readyripe watermelon pouch is a great example of the type of innovation that can help lift consumption and drive demand for the category. Providing retail-ready solutions that rise to the consumer need for convenience is an approach that is a clear win-win for retailers and consumers, as well as for producers. We know from research that our friends at the National Watermelon Promotion Board have done that merchandising cut watermelon alongside whole watermelon – is proven to lift sales for the whole category. Maglio’s readyripe watermelon pouch is a way to help activate on this and lift watermelon sales”
“Maglio’s, ready-ripe watermelon pouch provides the consumer with a high-quality sliced watermelon in an attractive, safe, and convenient package.” This gusset bag presents the watermelon extremely well, and the resealable feature is an option that our industry will benefit from.”
Both consumers and retailers alike can find unique benefits from this packaging, and as someone who has worked in the industry in Sales, Marketing and Retail, for many years, I can confirm that the product extends freshness and supersedes the incumbent process.
The pouch is available in both a clear and graphic option.
Give Richard a call to discuss a trial; and get started on increasing your sales/margins, while reducing production time and delivering the consumer with a “superior fresh watermelon offering”!
Richard Butera
Director of Business Development for Maglio / readyripe Product Line
Maglio Companies
Office: 262 671-2104
USA cell: 414 460-8625
Related Website: www.maglioproduce.com
