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East Side's Tomato Romp! Returns September 14th

7th Year For America’s First Tomato Fight, Tomato Chomp Crawl Added

MILWAUKEE – The 7th Annual Tomato Romp!, Wisconsin’s only celebration dedicated to the mighty tomato, returns on September 14th on Milwaukee’s East Side in a day of eating, drinking and throwing tomatoes. In addition to America’s first Rotten Tomato Fight and the Best Bloody Mary Competition, East Side chefs are preparing special small plate tomato dishes as part of the new ‘Tomato Chomp’ Crawl to show off the food of area restaurants, in partnership with Milwaukee Food Tours. Tomato Romp!  runs 10 a.m. – 6 p.m. on E. North Avenue between Prospect and Oakland Aves and is hosted by the East Side Business Improvement District. Other activities include the East Side Green Market with a special Tomato Edition at 10 a.m., a tomato-inspired plein air art station on Farwell & North Ave, live music, costume contest and a procession of all tomato fighters led by the Samba Unit of the Wisconsin Conservatory of Music.

The East Side Green Market Tomato Edition 10 a.m. -2 p.m.
Featuring locally grown produce from right here in Milwaukee, local artists, designers/craftspeople and great local entertainment in the Beans & Barley parking lot 1901 E. North Ave.

Tomato Chomp Crawl  11 a.m. – 6 p.m.
This is a new event in partnership with Milwaukee Food Tours to showcase the food of the East Side and offer people the chance to stroll and sample small plates at their own pace from nine different restaurants: Beans & Barley Divino Wine & Dine, Love Handle, Melthouse Bistro, Ian’s Pizza, Two Bucks, School Yard Bar & Grill, G-Daddy’s BBC and Chubby’s. Tickets starting at $20 are on sale now at  and a limited number of tickets will be on sale during the in-person registration at 10 a.m.

Best Bloody Mary Competition 11 a.m – 3 p.m.
The seventh annual Best Bloody Mary competition takes place among 15 of the East Side’s favorite bars and restaurants. Those of legal drinking age can purchase an official Tomato Romp! ballot in advance by visiting or on September 14th in front of Beans & Barley. A ballot purchase of $20 entitles the ‘voter’ a 5 oz Bloody Mary sample and beer chaser from each of the participating establishments. Voting then begins at 3 p.m. with the crowning of the East Side’s Bloody Mary champion and fan favorite announced before the Tomato Fight at 4 p.m.  Last year’s winners were Yield (Judges’ Choice) and Vitucci’s (Fan Favorite). 

*New* Costume Contest & Procession to Tomato Fight  3:30 p.m.
It has become a tradition for many tomato fight fans to dress in costume for the fight. This year all tomato fighters are invited to return back to the registration area near Beans & Barley 1901 E. North Ave by 3:30 p.m. to be led by the Samba Unit of the Wisconsin Conservatory of Music in a sidewalk procession to the Tomato Fight. A Best Costume prize will be awarded during opening ceremonies.

The Infamous Rotten Tomato Fight    4 p.m.
This year our sponsor Maglio & Company will provide 8,000 lbs of inedible tomatoes for the Infamous Rotten Tomato Fight. There is an entrance fee of $10 and it includes a pair of goggles & a free T-shirt, with proceeds donated to organizations that fight hunger. Seven years ago Milwaukee was the first in America’s to host a Rotten Tomato Fight, inspired by La Tomatina in Spain, and now the event is imitated in cities across the country. Tomato Romp is often known for the Rotten Tomato Fight, but it comes at the end of the Tomato Romp day. The tomatoes will fly, splatter and smoosh in the parking lot on Murray and Thomas Avenue (behind the US Bank building on Farwell & North Ave.)
Registration details: Must be 16 or older to participate. Advanced registration is available by visiting and in-person registration begins at 10 a.m. on Saturday, September 14th next to Beans & Barley 1901 E. North Ave. A wash-off station will be hosted by Educators Credit Union 2243 N. Prospect Ave.

Tomato Plein Air – Sponsored by Whole Foods
A tomato-inspired plein air station will be located on Farwell & North Avenue, sponsored by Whole Foods.

Live Music
Shake your tomato throughout the Tomato Romp festivities with live music in both the parking lots of Beans & Barley and next to Von Triers both on E. North Ave.

Tomato Romp is sponsored by Maglio & Co, Skyy Vodka, Milwaukee Brewing Company, Educator’s Credit Union, Milwaukee Food Tours, Whole Foods, 102.1FM and

For more information visit or call 414-416-3952

About Maglio Companies
Headquartered in Glendale, Wisconsin, Maglio Companies is a produce processor, repacker, distributor, and logistics provider. Since 1902, the company has been offering the freshest and best produce with old-fashioned, conscientious quality and service.

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Maglio Companies
Phone: 414-906-8800
Email: info at maglioproduce