Category Archives: Technology

Intersection

022_053_design_graphic_filter_circles_intersection-512If we look at the intersection of what, where and when, we can accurately position our products for consumption.While online shopping is the go-to for many consumers, the practicality of delivering certain goods is beyond the capability of even the best central logistics system. Read more >

ALIGNMENT

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Alignment used to be limited to the front wheels on your car. Today the term describes unusual changes in retailer behavior trying to be at the intersection of consumer wants, product location and time. Read more >

Trucking Transition Part 2

IUntitled1t seems that technology is creeping into every aspect of our lives. My father-in-law was in or near the trucking industry his entire life. He could maneuver an 18 wheeler like it was a child’s toy. I bet he never ever dreamed that a computer guided driverless truck would be invented. Read more >

What I Said Isn’t What You Heard

“I kquesitonnow you think you understand what you thought I said, but I’m not sure you realize that what you heard is not what I meant.” There are conflicting reports as to who this quote belongs to, but one this is for sure – it is 100% on target. Read more >

Perception_intertitle

Perception

I made a comment the other day in a non-professional setting about greenhouse products. The reaction was entirely negative. All of the climate change conversation that refers to ‘greenhouse gasses’ has brought a cloud over the protected agriculture business (pun entirely intended).
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