Category Archives: Technology


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Alignment used to be limited to the front wheels on your car. Today the term describes unusual changes in retailer behavior trying to be at the intersection of consumer wants, product location and time. Read more >

Trucking Transition Part 2

IUntitled1t seems that technology is creeping into every aspect of our lives. My father-in-law was in or near the trucking industry his entire life. He could maneuver an 18 wheeler like it was a child’s toy. I bet he never ever dreamed that a computer guided driverless truck would be invented. Read more >

What I Said Isn’t What You Heard

“I kquesitonnow you think you understand what you thought I said, but I’m not sure you realize that what you heard is not what I meant.” There are conflicting reports as to who this quote belongs to, but one this is for sure – it is 100% on target. Read more >



I made a comment the other day in a non-professional setting about greenhouse products. The reaction was entirely negative. All of the climate change conversation that refers to ‘greenhouse gasses’ has brought a cloud over the protected agriculture business (pun entirely intended).
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Moving Towards the Center

As the PMA’s Foodservice Conference set attendance records in Monterey California in late July it was apparent that the participants were actively engaged. Sellers were showing their latest innovations and buyers were eager to learn about them. This is in contrast with some other recently conducted events which have seemed lethargic by comparison. Read more >