Category Archives: Consumer Trends


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Alignment used to be limited to the front wheels on your car. Today the term describes unusual changes in retailer behavior trying to be at the intersection of consumer wants, product location and time. Read more >

Digesting Whole Foods

170616141515-amazon-whole-foods-jeff-bezos-grocery-brick-and-mortar-00001001-1024x576It has taken me a while to digest the Amazon play for Whole Foods. There was so much hype and speculation at the time of the announcement that I couldn’t focus. Read more >

To GMO or not to GMO, That is the Question

GMO artWith bipartisan support, the Roberts-Stabenow Bill passed and is on its way to President Obama for a signature. The bill is intended to bring clarity to the definition and labeling of genetically modified foods. It provides for uniform labeling requirements – rather than a patchwork of state-imposed labeling laws, like the one that went into effect in Vermont on July 1, 2016 Read more >


bestinclassConsolidation is something that occurs in every industry. Aggressive, ambitious players grow then merge and either become the dominant player in the marketplace or get acquired themselves by an even larger entity.

But right behind them are upstarts that bring new life to the space by offering niche, creative and inspiring methods of reaching the ever changing desires of the consumer. The behemoth corporation can’t or won’t make changes fast enough to accommodate the desires of its clients.

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Laverne and Shirley

Laverne and Shirley

I just couldn’t help but follow up with another TV show reference!  Milwaukee was the backdrop for the sitcom Laverne and Shirley.  It chronicled the escapades of two single women who worked at an iconic Milwaukee brewery.  Back in the day, there were three major brands brewed in The Beer City: Miller, Pabst, and Schlitz. They all brewed a light libation referred to as pilsner.

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